Monday, March 02, 2009

Mobile Office 30" CEO

New Jersey Executive Sees Great "Value" in Mobile Office

Bergenfield, NJ - While many corporate executives are abandoning chauffeur-driven limousine and executive sedan services because of a perception that they are "wasteful," Anthony Berritto, owner of Sal-Son Logistics has found the opposite to be true.

Like many executives, Berritto spends a significant amount of time commuting to work and visiting clients. He contends that driving himself is actually far more wasteful than having a professional take him to his destinations - particularly in a vehicle that is literally equipped like a high-end, rolling office.

From the comfort of his plush, heated leather and reclining seats he can check email, research relevant information about potential clients on the Internet, make sales calls, even handle payroll for his 1400-employee trucking company.

"During a typical week, I used to spend upwards of 20 hours in traffic, getting virtually nothing done," explains Berritto, who now rides in the back of a "mini-stretch" Lincoln Town Car that is barely discernable from a standard sedan from the outside, called a Royale 30" CEO. The car was built to spec by Royale Limousine Manufactures in Haverhill, Mass. "This allows me to buy back that valuable time."

If the economic slowdown has caused some corporate executives to stop using chauffeured services, Berritto insists it's more because of perception than reality. "I find it's even more important these days to be out there getting face-time with my clients," he says. "And that means more time on the road. When you do the math - adding up what I pay for a chauffeured sedan versus my ability to be productive during that time - it's a no-brainer."

Berritto also feels much safer these days. Previously, when he was driving himself, he spent a considerable amount of time on the phone. Not only did the driving distract him from his conversations with clients, but even more importantly he was distracted from the road, despite the fact that he always used a hands-free device (as New Jersey law dictates).

"Hands-free or not, speaking to an important client requires a lot of attention, and that can be a dangerous distraction," explains Berritto. "Luckily, I was never involved in an accident - but imagine how expensive that could have been in the grand scheme of things.".

Berritto's vehicle is called a Royale 30" CEO because it was "stretched" 30 inches, giving rear-seat occupants a tremendous amount of legroom/space. The vehicle is equipped with dozens of special amenities, including ergonomically designed desks, onboard computer, 20-inch flat screen monitor (retractable), satellite television, reclining rear heated seats (with massage), 12v power points, 110v inverter, six-inch extended rear doors, and advanced touch controls for adjusting everything from climate to the premium stereo system's volume .

While these vehicles are generally purchased for limousine fleets across the country, Berritto purchased his from the factory, and uses his own privately-hired driver. "I've owned all kinds of high-end sedans from Mercedes Benz, Bentley and Lexus - and this car was not only less expensive, it's less ostentatious and much more productive for my business."